Hashtags remain a crucial component of the Twitter marketing strategy for marketers and brands worldwide. Hashtags accompany more than 47% of tweets. It is because tweets with hashtags receive two times more engagement than those without hashtags.
Tweets with at least one hashtag are more likely to be retweeted. Businesses using hashtags in their tweets see around a 50% increase in overall engagement. Using relevant hashtags in your tweets helps you take your brand message to new people and potential customers. The following are simple tips that will help you make your hashtags go viral:
Select a Relevant Hashtag
The first thing you should do in a bid to make your hashtag go viral is to select a relevant hashtag, one that can capture the attention of your targeted twitter users almost instantly. Use easy-to-remember and straightforward keywords as your hashtag so that it can quickly relay your objective to the users and more people can connect to it. Also, it is essential to remember to provide a clear and short description of the hashtag to entice your targeted twitter users to retweet and like it. It is best if you always ensure adding hashtags related to your industry, products or services.
Less Is More
It is best if you do not use more than 20 characters in your hashtags. If you choose a long hashtag, then your followers will be left with less space to include their texts and your username when replying to or retweeting your tweets. Moreover, using more than two keywords in your hashtag can confuse your target audience. So, ensure your hashtags are precise, relevant to your business, industry and, brand.
Understand the Twitter Algorithm
Before you start working on your hashtags, you must get acquainted with the twitter algorithm. It is better to use new hashtags. The shelf lifespan of a tweet is 6 seconds, so it is essential to ensure that your hashtag can create that killer first impression in 6 seconds or less. Also, you would do well to tweet your hashtag between 12 p.m. to 6 a.m. to get maximum eyeballs on your branded hashtag, and it takes approximately 500 tweets within the first hour to make your hashtag trend. The hashtag you use should not be abusive or offensive. So, it will help if you do proper research before deciding on any hashtag.